|
|
 The
origins of ARB can be traced back to
Australia’s remote Top End, circa 1975.
A region of vast distances and rugged
terrain, it was fast becoming a Mecca
for the nation’s burgeoning 4WD
community. However, the very environment
that attracted 4 wheelers also wreaked
havoc on their equipment – when driving
in extreme conditions, only the best 4x4
accessories will do.
This was
the conclusion drawn by Tony Brown
during his travels at the time. While
exploring the treasures of the Top End,
the skills Tony gained from working on
his Land Rover were regularly called on
to mend damaged bull bars and broken
roof racks. Bar work back then was
crude, not at all suited to overland
touring, and through this experience an
idea was born - high quality equipment
that met the vigorous demands of 4WD
owners. Upon returning to Melbourne,
Tony put theory into practice via the
family garage, where he sought to
address the product deficiencies he’d
encountered. His vision called for a
combination of sound design principles
and reliable raw materials… a simple
solution to an endemic problem. The
concept was embraced when it hit the
fledgling 4x4 market, and ARB – the
initials of Anthony Ronald Brown – was
founded. Today, ARB is Australia’s
largest manufacturer and distributor of
4x4 accessories. We also have an
international presence, with an office
in the US and an export network that
extends through more than 80 countries
around the globe. Our philosophy,
however, has never wavered from its
original course – quality, reliability
and practicality above all else. |
|
